Promotional bus in U.K. to cost 6,000€ per day

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Promotional bus in U.K. to cost 6,000 euros per day

The Partido Popular group in the Island Council is calling for the dismissal of Lázaro Criado, the Councillor for Tourism, for repeated failure to comply with agreements reached in the Council regarding the tourist sector and for his responsibility in the poor financial results in this area over the last three years.

One of the criticisms levied against Criado is the ‘tourist bus project’ in which a coach will promote Menorca to the British market for 35 days during January and February next year, at a cost to the Menorcan public of 6,000 euros per day. The spokesperson for the PP, Juana Francis Pons Vila, stated that, according to the Fundació Destí’s website, the bus had been hired without advertising for 47,500 euros plus IVA. To this must be added the contract for the marketing and communication services of the company doing the publicity, a further 140,000 euros plus IVA.

The promotional bus will start its journey between 10th and 23rd January and over 35 days will visit 13 cities: London, Bristol, Birmingham, Manchester, Liverpool, Newcastle, Leeds, Edinburgh, Glasgow, Leicester, Norwich, Cambridge and Cardiff.

According to the PP’s reckoning, the total of around 200,000 euros over 35 days equates to 6,000 euros per day.

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Roadshow to promote the island in eleven U.K. Cities

"Warm at Heart" is the slogan that has been chosen for the Menorcan Roadshow which will tour Scotland and England from 28th February promoting the island.

A specially designed vehicle, currently being given the finishing touches in Galicia, will visit eleven cities in the space of fifteen days, stopping in areas frequented by large numbers of pedestrians, such as shopping malls and city centres. Decorated externally with images of Menorca the mobile promotional office will travel more than 1,000 kilometres in an attempt to lure tourists, old and new, to the island. The 13 metre long vehicle will be fitted with computers and an Internet connection so the would be visitors can be shown the islands attractions.

The Councilor for Tourism, Lázaro Criado, explained that the campaign will show that Menorca is much more than a place with lovely beaches and that there is a wide choice of activities, such as horse riding, kayaking, cycling and hiking, on offer. He added that, although the island is well known to the family market in the U.K. he believes that it is also very suitable for young couples and holiday makers seeking adventure.

Representatives from different areas of the tourist sector will travel with the bus to be on hand to deal with any queries arising and there will be facilities available for people to book their holidays on the spot.

Additional promotions will be run such as tastings of island products, crowd participation activities and daily draws for various prizes including a holiday for two in Menorca.

An article giving information on the campaign was published last week on TravelMole.com a web site aimed at the travel and tourism industry.

Itinerary

FALKIRK - 28th February at the Thomas Cook Office

GLASGOW -1st March at the Braehead Shopping Centre

NEWCASTLE - 2nd March at the Metro Shopping Centre

LEEDS - 3rd March in Briggate and 4th March at the Jet2 Holidays Office

MANCHESTER - 5th & 6th March at the Trafford Centre

LIVERPOOL - 7th March in Clayton Square in the City Centre

STOCKPORT - 8th March at the Monarch/Cosmos Office

BIRMINGHAM - 8th & 10th March in Centenary Square in the City Centre

BRISTOL - 11th March in Cabot Circle, Broadmead

LONDON/KENT - 12th & 13th March in the Bluewater Shopping Centre

CRAWLEY - 14th March in the TUI Office